Case Study – Louis Vuitton

Client – Louis Vuitton
Venue – London

Vogue celebrated their 75th anniversary and encouraged Bond Street retailers to theme their shops dressings accordingly. Louis Vuitton commissioned Lightmedia Displays to provide two 12 sq m LED modular screens to place in their shop window displays. They continuously ran a promotional DVD which looped repeatedly throughout the week. The content consisted of images of Vogue throughout the past three quarters of a century.

The result was astounding.

The shoppers and passers by were incredibly impressed, and the client was delighted with the result.

Interesting facts

One hundred and fifty years after its eponymous founder began creating and selling trunks in Paris, Louis Vuitton's signature leather goods are considered a status symbol around the globe and are highly regarded in the fashion world. The company's iconic Monogram Canvas design can be considered the first designer label in contemporary history; the design was created in 1896 by Vuitton's son Georges and was intended to prevent counterfeiting.

However, 99% of all Louis Vuitton branded products in the world are fake! 

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