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How The Events Industry Has Been Affected by COVID-19

How The Events Industry Has Been Affected by COVID-19

The events industry relies on large groups of people coming together to enjoy a spectacle, which means it is one of the hardest hit sectors during this pandemic. Events have been postponed or cancelled all over the world. Comedians and musicians can’t perform their gigs and concerts, and athletes have had the peculiar challenge of staying home while trying to remain fit and ready for when their sports recommence.

While this has been an absolute disaster for both artists and events organisers, there is some light at the end of the tunnel.

Festivals and Concerts

Artists have been forced to cancel concerts and abandon tours due to the lockdowns and social-distancing measures brought in to control the spread of the virus. Many of them are already rescheduling the cancelled dates for next year, though this is something of a logistical nightmare as many of the venues and dates would already have been booked for other performers.

Fans with tickets to postponed shows will usually be able to simply hold onto those tickets and they will be valid for the rescheduled date, though refunds will also be available for those who can’t attend the new date. Shows that cannot be rescheduled are being cancelled and refunds given. This is obviously a disappointing time for music fans, though our sympathies and support should also be with the artists.

One solution to this has been provided by live streaming technology, with many musicians performing for their fans via social media platforms such as Facebook and Instagram. Many of which have been brilliant and given fans a sense of feeling closer to the artists.


The film industry is also suffering due to a lack of audiences. Cinema releases have been on hold due to nobody being allowed in cinemas, while many films still in production have had to stop filming due to the necessary social-distancing rules.

This throws up all sorts of challenges for filmmakers, especially for those in mid-production whose actors and crew may be booked for new projects due to start on dates they will need to complete their unfinished films.

There are a few interesting innovations that many events organisers are using to solve the problem of no audiences. One of these has been the return of the drive-in cinema where friends and families can remain socially-distanced in their vehicles while enjoying a movie on a large screen.

Drive-in cinemas were given permission to start screening films again at the end of June. These are a great way to get people out and do something enjoyable while adhering to the government guidelines

Reopening Timeline

Cinemas were given permission to reopen on the 4th July, although, many people will remain apprehensive about re-visiting. Therefore, it would be a great time to host an outdoor socially distanced cinema event.

The government has recently confirmed that conferences and exhibitions will be permitted from 1st October 2020. In the statement by the Prime Minister he underlined the value of face-to-face interaction.

Live music events have not yet been included in the Governments briefings that revealed which industries and events would be allowed to reopen as things ease. We will keep you posted on any developments.

Event organisers will continue to find ways to adapt to this evolving situation and our team will be with then every step of the way to ensure you provide entertainment.

To find out more about how our LED screens can help your event, please contact our team on 0333 600 6000 or

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If your event requires something a little different, Ask? We normally say YES

LMD were a great company to work with. Both prior to the event and during our event weekend, the team were extremely helpful and easy to work with. Ian and Andrew who attended the event weekend were very helpful and a pleasure, fitted in well with the rest of the event team. They went above and beyond what was asked of them and provided fantastic results throughout our live stream. We will most definitely work with them again and use LMD services.


World Cup Screening

Excellent Service, as always


The helpfulness and expertise from the very first moment. Wide range of products that fitted our needs and budget.


Excellent service throughout. Extremely helpful staff with a real depth of knowledge.


Private Party

What attracted you to Lightmedia Displays? “The dynamic Sales Team”

Victorious Festivals

Having the meeting with Ian before the event was very helpful -actually going through how things work is really useful – especially if people are non tech. Ian was great – very helpful – great to have him and team onboard at the event.


Manchester Histories

Beth and Kim in the office were both very helpful and the team on site were great especially Ian who went out of his way to get things right for the show. A pleasure to work with.


Peterloo Memorial – 200 years Commemoration

Pleasure working with you, and very happy with my choice switching from my previous supplier to LMD. Excellent Service on all 4 events


Yorkshire Wildlife Park – Safari Nights

We would like to say a huge THANK YOU. Not only did you save us from having to cancel an event that was planned months in advance but also you restored our faith in the community spirit. We were let down by a similar company, a day prior to the planned event with no warning or communication.

What a result, the event was such a success thanks to your kindness and we received amazing reviews.

St Robert’s Helping Hands


Outdoor Cinema Event – Harrogate

Excellent service & we highly recommend Lightmedia 🙂

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