In April this year, Caroline Clift, editor of Stand Out magazine wrote “it’s during times like these that we are truly tested, and our strength as an industry is fully on show. But now is not the time to hide. We have to shine, communicate and stand in solidarity with one another – our sense of community and strength of character is what makes us the greatest industry on this planet.”

So, it’s no wonder that on the 11th of August 2020 the UK events industry did just that. The Professional Lighting and Sound Association (PLASA) have called on the Government to “THROW US A LINE” by hosting a nationwide “RED ALERT” campaign with the #WeMakeEvents.

In response to the frightening threat of the UK’s live events industry, over 300 venues across the UK turned their lights red, and thousands of out-of-work protesters took to the streets wearing red clothing to throw their support behind the movement.

Following the devastating lockdown announcement on 23rd March 2020, there has been a complete ban on all indoor and outdoor events, putting an estimated 1 million jobs at risks. And with the end of the government’s furlough scheme fast approaching, an industry that is so enlightening has been left in the dark.

Although the government announced that Britain’s arts and culture sector would receive a £1.57 billion “rescue package,” many have argued that due to the uncertainty we face, the government did not respond in time to effectively help the key workers within the industry and ultimately, it will not be enough to prevent the mass redundancies expected. As a result, it’s not surprising that MPs are warning that Britain is at risk of becoming a ‘cultural wasteland’ if action is not taken.

LMD supports #RedAlert and it is time we stand up and be heard. To show your support and add your name to the campaign, go to

#WeMakeEvents #LetTheMusicPlay #LightItInRed #RishiSunak #OliverDowden #CarolineDinenage #SkyNews #BBCNews #festival #festivalseason #livemusic #livemusicrocks #liveevent #supportneeded #glastonbury #festivallove #gigs #livegig #liveeventssector #covid19​ #redalert