William Hill: interactive LED window display

Lightmedia were delighted to be approached by a well-established marketing company who deals with high-end corporate clients to supply Indoor modular LED window displays to 8 of William Hill’s shop windows ahead of Cheltenham Festival. The team of LED Screen technicians were sent to 8 different locations across the UK, where they installed the LED window displays overnight once the shops had closed. These were built over two nights and were ready to be launched by the morning of the 13th March after all screens & content had been tested prior to the launch.

William Hill worked together with their expert retail and shopper marketing agency and devised an eye-catching LED window display campaign to create a moving hologram racehorse and jockey inside the window. The horse and jockey appear to gallop across the window before picking up the pace and breaking through the glass.

The collection of window displays was launched 13th March and was displayed in eight William Hill shops across the UK, at Euston Station and Aldgate in London, Manchester, Leeds, Sunderland, Coventry, Liverpool and Birmingham.

William Hill was delighted with the impact of its interactive shop window campaign.

William Hill worked together with their expert retail and shopper marketing agency and devised an eye-catching LED window display campaign to create a moving hologram racehorse and jockey inside the window. 

http://www.williamhill.com/

To find out more about all our screens and specialist LED window displays, please contact our friendly and knowledgeable team on 0333 600 6000, sales@lightmedia.co.uk or Click here.

Daytime view of the LED Screens in action: https://youtu.be/Pvo_SQPG0r0

Night-time view of the LED Screens in action: https://youtu.be/VYbVEQFrvIA

http://www.eventmagazine.co.uk/william-hill-unveils-interactive-window-displays-ahead-cheltenham-festival/brands/article/1427156
http://totallygaming.com/news/betting/william-hill-challenges-industry-perception-shop-campaign
https://sbcnews.co.uk/retail/2017/03/14/william-hill-tests-interactive-shop-windows-cheltenham-2017/

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